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Showcasing the Game controller CGI Animation

This project is a short full-CGI animation of a stylized game controller, created as a visual production test for advertising in the gaming and consumer electronics industry. The goal was to design an eye-catching look using expressive lighting, custom materials, and vibrant motion to highlight the aesthetic and emotional appeal of the product.

What was done specifically:

We focused on bold art direction: combining playful surface textures with LED-inspired lighting and camera animation that reflect the excitement of the gaming experience. The animation was produced in a vertical 1080x1920 format for mobile-oriented campaigns, as well as a 4K horizontal version designed for cinematic presentation.

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Thanks for watching!

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